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Connect the right accounts

Shopify, Google Ads, Merchant Center, Meta and Search Console serve different purposes. Connect only what you need.

Updated October 2, 2026 · Public user guide

Your next steps

  1. Connect Shopify first

    Use onboarding or Connections in the correct workspace. Review the requested access and complete the store import.

  2. Add your channels

    Connect Google Ads for advertising evidence, Merchant Center for Google catalog feeds, Meta for Meta evidence and feeds, and Search Console for organic search information.

  3. Check account selection and status

    Review the selected accounts, import status and any setup requirement in Connections. Reconnect when access expires or changes.

What each connection adds

These connections are independent. Signing in with Google does not connect your advertising or search accounts.

  • Shopify: catalog, variants, inventory, orders, refunds and available unit costs.
  • Google Ads: advertising accounts, campaigns and available performance evidence.
  • Google Merchant Center: the Google feed destination and available catalog status.
  • Meta: available advertising-account and catalog evidence, and the Meta feed destination.
  • Google Search Console: verified store-property search performance and SEO opportunities.

Connected versus ready

A successful connection confirms access, not that campaigns or products are ready to run.

  • A Google manager account still needs an eligible advertising client account selected.
  • Merchant Center setup can require domain verification and shipping or tax information.
  • Meta catalog and measurement setup may need additional provider-side work.
  • Search Console must be bound to the correct verified store property.
  • TikTok and WooCommerce are not current launch integrations; they remain coming soon.

Try with your Agent

Start a useful conversation

Which connections are ready, and what does each one let you do?

Common questions

Is Google Ads enough to generate a Google feed?

No. Google catalog feeds require a Merchant Center connection. Google Ads alone is insufficient.

Does connecting an account approve changes?

No. Connection access and permission to make changes are separate. Review and automation controls still apply.

Current settings, permissions and available evidence govern what your workspace can do. Need help? · Text guide for readers and assistants