Product Analytics for Advertising Decisions
Review sales, advertising, returns, inventory and feed evidence together. Missing unit costs leave profit unknown without making ordinary product questions or campaign preparation unavailable.
Read the full user guideHow it works
The AdexPilot workflow
Choose the right view
Performance shows store and channel trends. Product analytics lets you inspect individual products, variants and their available evidence.
Check coverage and freshness
Review the date window, currency, latest completed update and any partial or missing source information.
Choose a useful action
Investigate inventory or feed problems, review wasted spend, or prepare a test using the available evidence.
In practice
Useful signals, with their limits
Sales, advertising spend, returns, inventory and feed status can reveal opportunities. Not every source reports on the same basis.
- Provider-reported ROAS is not the same as store-wide profitability.
- Refunds and relevant fees can change the interpretation of sales.
- Product-level attribution may be unavailable even when aggregate advertising data exists.
- Partial, stale or mixed-currency data should not be treated as complete.
- A visible subset of products is not automatically a whole-store ranking.
In practice
Unit costs improve profit decisions
AdexPilot reads available variant unit costs from Shopify. Add or correct the cost per item in Shopify to improve future profit analysis.
- Retail selling price is not the product’s unit cost.
- Missing costs remain unknown rather than being treated as zero.
- Ordinary Agent use and campaign preparation can use other available signals.
- Profit-based scaling needs sufficiently reliable economics and supporting evidence.
- Saved Shopify changes are reflected after the relevant data update completes.
Reference
Common questions
Why does a product show unknown profit?
One or more required cost or performance inputs are unavailable, stale or inconsistent. Inspect that product’s coverage and update the relevant source information.