Shopify Merchant Center Feed Checklist
How it works
The AdexPilot workflow
Start with product ID stability
Primary product IDs must match downstream feeds and supplemental labels or product context will not apply reliably.
Check commerce context
Cost, stock, orders, refunds, titles, images, and mapping quality shape whether a product is ready for advertising.
Wait for verified labels
Do not rely on supplemental labels in campaigns until Merchant Center has fetched, matched, and applied them.
Checklist
A feed checklist should connect data quality to action.
The goal is not a perfect spreadsheet. The goal is enough product truth for safe campaign decisions: what to scale, test, reduce, pause, or fix.
- Primary product IDs are stable.
- Titles, images, and attributes are complete enough for review.
- Cost and margin context is present or marked unknown.
- Inventory and stock freshness are visible.
- Merchant Center status and label verification are known.
AdexPilot workflow
Turn the checklist into product actions.
AdexPilot uses feed readiness alongside Shopify and Google Ads evidence so teams can identify scale candidates, spend waste, no-spend opportunities, and feed repair work.
- Review product-level ad performance.
- Generate supplemental labels from current evidence.
- Prepare approval-safe recommendations.
Reference
Common questions
What is the most important Merchant Center feed check?
Stable product IDs are foundational because supplemental feeds and product performance context depend on matching the same products.
Should I use labels before Merchant Center verification?
No. Labels should be confirmed in Merchant Center before they are used for campaign segmentation.
Why include Shopify cost and stock in a feed checklist?
Cost and stock determine whether a product is commercially safe to scale, test, pause, or repair.